Security Systems Standards and Certification Act (SSSCA) March 16, 2002 By Bill Rosenblatt
During the week of March 11, 2002, hearings
were held in Congress to discuss matters relating to copyright and digital
media.The issue attracting the
most attention by far including testimony by the likes of Disney CEO Michael
Eisner was the Security Systems
Standards and Certification Act (SSSCA), co-sponsored by Democratic Senators
Ernest Hollings of South Carolina and Ted Stevens of Alaska, and introduced into
the Senate Commerce Committee last September.
The SSSCA is a huge mistake. It would require makers of any digital data processing device
including PCs, servers, handheld devices, and pretty much anything else with
a microprocessor in it, the way the bill is written to build digital rights
management (DRM) functionality, including copy protection, into their products. Anyone in the U.S. who manufactures devices without built-in DRM would be
breaking the law; anyone doing so outside the U.S. would not be able to import
such devices here.
If the bill passes, digital device makers
and media companies would have as long as a year and a half to collaborate on
setting standards for copy protection that device makers would then implement.
(The bill contains a carveout to antitrust law that would allow such
collaboration to take place.)The
resulting standards would have to be acceptable to the U.S. Commerce Department,
which would judge them according to a list of high-level technical criteria. If the industry failed to make the timeline, government bodies (the
Copyright Office and the National Institute of Standards and Technology, as well
as the Commerce Department) would step in and set the standards themselves. In addition to copy protection functionality, the standard would have to
encompass ways of describing content rights, which content owners could
communicate to digital devices within file formats or communications protocols.
This proposed legislation encircles and
complements the already egregious anti-circumvention provision of the Digital
Millennium Copyright Act (DMCA 1201) of 1998. DMCA 1201 forbids the sale or use of technology that circumvents copy
protection; the SSSCA requires the copy protection to exist in all digital
devices.
A Crutch for the Entertainment Industry
The SSSCA is essentially the large
entertainment companies attempting to do through legislation what they failed to
do through legitimate open standards processes, such as the now-dead Secure
Digital Music Initiative. Indeed,
the SSSCA came into being through Disneys lobbying efforts, and Disney has
been able to pick up support for it from News Corp. and other media companies.
The entertainment companies are doing this
as an act of self-preservation in an era where pirating of digital content is
admittedly rampant. They have done
similar things before with respect to recording media such as cassettes,
videocassettes, and recordable CDs without much success. This time, they are in effect asking Congress to help save them by
hobbling another entire industry that is, by forcing a very wide spectrum of
digital device makers to go to significant trouble and expense on their behalf,
just because some people happen to use some of those devices some of the time to
play copyrighted material. They have apparently decided that the new business
opportunities possible in a world where free file sharing is officially
permitted are not sufficiently bountiful, too risky, or too much trouble to achieve;
therefore, they would prefer that such a world not exist.
The big players in the computer industry are
vehemently against the SSSCA and have begun lobbying efforts accordingly, with
Intel taking the lead. For one
thing, vendors are worried that people will stick with their older PCs and other
devices rather than buy new equipment with copy protection built in, thereby
potentially doing to their industry what Al Qaeda did to the U.S. airlines on
Sept. 11. But beyond that, the
technology vendors are right. Even
if you believe that the entertainment industry deserves this kind of crutch from
the government, there are several things seriously wrong with the SSSCA.
Shortcomings
First of all, the very idea of legislating
product features in a free-market economy is specious.
Such legislation is usually confined to products that threaten life or
health, such
as certain weapons, pharmaceutical substances, or motor vehicles.
Otherwise, laws tend to govern the uses of products, not the
products themselves. Until DMCA
1201, the U.S. copyright law conformed to this convention.
The media companies are claiming that the
SSSCA is necessary to stop the threat on "creativity". Coming from the likes of Michael Eisner, this argument rings so hollow
that its hard to believe anyone can take it seriously even members of
Congress.Let a good cross-section
of actual artists (of all types and income levels, not just Stephen King or
Metallicas Lars Ulrich) testify that this is a good idea, and maybe it will
have some credibility.Such
testimony is unlikely to be forthcoming, as anyone who attended the Future of
Music Coalition conference in Washington this past January knows from the
reactions of the less-than-famous artists and songwriters there.
Secondly, the wording of the law makes it
apply to just about anything with a microprocessor, including millions of
devices that have nothing to do with playing music or videos, reading books or
articles, or doing anything else that would concern copyright owners.The makers of such devices could be legally liable for no
good reason at all.Yet it is
doubtful that a narrower definition of applicable devices would make the SSSCA
more palatable, because technology changes so rapidly that any such definition
would quickly become obsolete.
Third, one reason why DRM technology has not
been adopted in the mass market thus far is that is just isnt ready for prime
time.Nontrivial issues of personal
and device identity in cyberspace have yet to be worked out, and they clash
head-on with privacy concerns.(The
SSSCA does, at least, pay lip service to privacy protection.)
Current DRM technology is inconvenient for consumers and will drive some
of them away.And, of course, no
DRM technology is provably unbreakable.Foisting
DRM technology on the masses at this time does a service to no one except,
of course, the makers of widely applicable DRM technology that could be chosen
as standard, companies such as Microsoft, InterTrust, IBM, and various smaller
companies that hold patents on certain aspects of DRM (such as ContentGuard for
the format of rights descriptions, or Verance or Digimarc for watermarks).
eBooks as Counterexample
The experience of the book publishing
industry shows how the free market system can work just fine when left to its
own devices.The Association of
American Publishers, which represents book publishers in the U.S., is not
(visibly, at least) party to the SSSCA.Its
members chose to facilitate the development of copy-protected digital devices
eBook readers by working with startups like NuvoMedia and SoftBook Press
as well as established vendors like Adobe and Microsoft.
Publishers didnt produce eBooks until they were satisfied about the
devices copy protection, functionality and ease of use. And even though most eBook formats copy protection schemes have been
cracked, publishers are enjoying a slowly yet steadily growing market for eBooks.
The SSSCA would result in computer and other
digital device makers being forced to put technology into their products that
merely adds to the cost of those products, which they would pass along to the
consumer.Would it stop piracy? Absolutely not.It would merely inconvenience legitimate users who want to
exercise rights to use content that the copyright law still grants them, and it
would thwart certain fair uses of content altogether.Meanwhile, serious pirates will still find ways to ply their
justly illegal trade.
The SSSCA is a media giants willfully naove
wet dream of perfect control over content distribution and usage.
It is a scenario that copyright law did not intend and that, in any case,
is technologically unachievable.The
genie has left the bottle, and its unrealistic to think about putting it
back.Computing devices should not
be redesigned to the entertainment industrys specifications, especially the
poorly formed ones in the SSSCA, just because they happen to have recently been
pressed into service as media-playing devices as one of the many things they do.
Making the SSSCA law will do nothing but create needless complexity and
expense in peoples lives as it unfairly hamstrings one of Americas great
industries.
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