Intertrust
announced on Tuesday a new patent licensing program for consumer device
makers who implement OMA DRM (either version) or Marlin DRM. Royalty rates
are set at EUR 0.25 (US $0.35) per device. For makers of OMA DRM or Marlin
software for PCs, there is a cap of EUR 400,000 ($566,000) per year.
Intertrust is offering a "royalty holiday" as inducement to those who sign
agreements by the end of this year: it will not charge royalties for any devices
shipped before July 1, 2008. The royalties cover licenses to patents from
Intertrust as well as its owners, Sony and Philips.
This license addresses ambiguities arising from the licensing scheme that
Intertrust announced back in
February,
which covered wireless carriers but not device or PC software makers.
Those royalties amount to EUR 0.09 ($0.13) per year for each subscriber to a
carrier's content service (regardless of the number of devices the subscriber
uses) or up to EUR 0.03 ($0.04) per user (whether or not the user subscribes to
any content services). As far as we know, no carriers have taken that license
thus far.
Compare this with Microsoft's licensing scheme for its PlayReady mobile DRM
technology, where the client (device or software) royalties vary from $0.35 down
to $0.15 per unit, depending on unit volume, and the server royalties for
carriers are $0.25 per year per active service subscriber, regardless of the
number of the subscriber's devices.
In other words, Microsoft's royalties for PlayReady are in the same ballpark
as Intertrust's. Let's assume that a device maker ships 10 million
DRM-enabled media-playing handsets to a number of carriers, and that a quarter
of those devices' owners subscribe to those carriers' premium content services.
In that case, if the DRM were OMA DRM or Marlin, Intertrust would charge the
device maker $3.5 Million and the carriers a total of $325,000 per year.
If it were PlayReady, Microsoft would charge the device maker $2.9 Million and
the carriers a total of $625,000 per year.
Given that the lifespan of a typical content service on a typical device is
perhaps 2 years -- corresponding to carriers' typical policies on giving users
discounts on new handsets every 2 years -- the total revenues would be $4.15
Million for both Intertrust and Microsoft. (We did not expect that result
in advance. We swear.)
Intertrust's scheme looks like a better deal for wireless carriers and a
worse deal for device makers. This makes sense for two reasons.
First, carriers are the primary drivers of demand for DRM technology because
they are the ones who launch content services; therefore Intertrust's royalties
give them more incentives than Microsoft's, Second, Intertrust's owners,
Sony and Philips, are (or have ownership interest in) device makers that
presumably do not have to pay these royalties, so this is their way of gaining
an (admittedly minor) advantage over competitors like Nokia, Motorola, and
Samsung that have not announced licensing of Intertrust's patents to date.
However, those royalties only cover licenses to use patents; they do not
cover the actual software technology itself. Implementers of OMA DRM must
also pay software vendors such as Beep Science, CoreMedia, Viaccess, or NDS.
Microsoft's royalties cover the software as well as any patents that Microsoft
licenses, such as -- potentially -- those from Intertrust (as a result of the
settlement of the companies' patent litigation in 2004) and ContentGuard (which
Microsoft part-owns).
At this point, all of these mobile DRM license schemes are academic.
OMA DRM 1.0-based services are on the rise, but with a few exceptions, no patent
licenses have been taken in connection with them. And PlayReady is just
now hitting the market. By the end of this year we may see if Intertrust's
new scheme has any takers; otherwise, DRM technology royalties will continue to
be a contentious issue as the mobile content industry builds itself out.