Survey Results: Content Owners Still Believe in DRM February 28, 2008 By DRM Watch Staff
A survey taken at a panel discussion on DRM earlier this month reveals
content owners' attitudes about the technology. The event was part of the
Gotham Media Ventures Digital Breakfast series at the Harvard Club of New York.
Of the registered attendees, about 25 percent came from content owners, royalty
collecting societies, and others with a vested interest in copyright and content
revenue; most of the other attendees were lawyers, promoters, consultants, and
other people who work with content owners; so it's fair to say that the survey
primarily represented content owners' views.
The upshot of the survey results was that content owners believe that DRM is
still necessary and content should not be free, but the largest proportion of
content revenue will come from advertisers, and users should have choice in how
they acquire and consume content.
Among the most interesting specific results from this survey were:
62% said that content should not be free; 31% said consumers should decide
whether content is free.
77% agreed or strongly agreed that DRM is necessary.
71% agreed or strongly agreed that content choice should be controlled by
consumers and not publishers.
When asked where content revenue should come from, 41% said advertisers,
29% said consumers, 19% said websites, and 10% said device manufacturers.
Just over half (54%) agreed that piracy is an intractable problem; only
32% disagreed.
Opinions were divided over whether innovation and technology will render
moot attempts to control content distribution, with 41% agreeing and 48%
disagreeing.
The survey was conducted by Leach Communications for mDialog, the sponsor of
the event. Panelists at the event included Sandra Aistars of Time Warner,
David Hughes of RIAA, Tom Guida of the law firm Loeb & Loeb, Bill Rosenblatt of
GiantSteps Media Technology Strategies and DRM Watch, and Greg Philpott of
mDialog; the moderator was Paul Sweeting of ContentAgenda.com.
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